Oh I forgot to talk about the president. Duh. So how many of you watched the president's announcement speech last night? I watched it while I was floating in the pool. Yes I have a pool and I'm floating there and I had my phone just playing the speech and I listened to it for I don't know, half an hour or 45 minutes or something. And here's the thing. I never got bored. I can't remember the last time I watched some other politician speak for half an hour and I didn't get bored. Think about that. When was the last time that happened?

I liked when Bill Clinton spoke. So back in the Bill Clinton days he could keep me entertained for a long time. I really liked him as a public speaker. Obama is a good public speaker but not that interesting over the long haul. He's a little dry. He's great at his job. Obama is an amazing politician but he's a little dry on his speeches. Reagan was great. If any of you were old enough to be around during Reagan's time, Reagan was great. He could hold the crowd.

But man, nobody can hold a crowd like Trump. I don't know if we'll ever have a president who can do what he does. The size of his crowds are partly a reflection of his popularity in a political sense but partly a reflection of he's putting on the best show in the country right now. You know if he sold tickets to his show people would buy them. He doesn't sell tickets but other people would buy those tickets anyway.

So my favorite part, and I will note that he just keeps getting better and better at that. So his ability to hold a crowd and really have them in the palm of his hand is just getting better and better. And he did a little A-B testing on his upcoming slogan. So I hope you caught that part because it was brilliant. It was simple and something that you might have said, well I would have done too, but you didn't and he did.

And so he said to the crowd, I'll paraphrase, but he said basically, you know there's a big question about what our slogan we should have. They talked about how Make America Great Again was possibly the greatest slogan of all time, which I agree. I would say he has a strong claim, very strong claim to say that that was the best branding, best slogan ever created for a political event. I think he could say that with a supportable statement.

But after he says but it's the greatest one, how can we move from this greatest thing? How can we really come up with a better slogan than that? So he sets it up perfectly because he's signaling to the crowd indirectly but still clearly. He's telling the crowd without telling them. He's telling them it's time to move on. But he told them it's time to move on by paying complete respect to the old one. So he didn't stomp on it. He said it was just the greatest thing ever.

But then he said what about comparing it to Keep America Great. And so then he did a sort of a vote from the crowd where they would cheer. And now he set them up. So he's told the group, he hasn't told the crowd what he prefers in direct language, but he's very much told them he prefers the new one. All right so he hasn't said it but he has indicated it. And then he does the what do you like and they cheer for Make America Great Again and then he says Keep America Great and the crowd goes nuts. Of course exactly like he primed them to do.

So it was in one way you could say it was a fairly ordinary thing to do. You simply asked the crowd for their opinion and monitored their response. So in one sense very ordinary. But here's the thing. Nobody else did it. It worked. It was an amazing moment.

So he has a way of taking the ordinary that was available to everybody, you know everybody had the ability to work a crowd this way. He didn't have any special access to a crowd or anything. But he worked that crowd like I've never seen a crowd worked. And I'm gonna say that actually as a literal not a figurative statement. I don't think I've ever seen anybody grab a crowd that hard. Musicians grab their crowds in different ways but this was masterful.

Now if you're not aware of the technique let me tell you the technique. Technique number one, he has associated his rally speeches with fun and humor and laughing and good times. So people showed up in the perfect mood. They showed up laughing, happy, ready for a good time. So he's primed them over the years to know that this is going to be a fun night and they show up in a good mood because they're expecting it. They become self-fulfilling.

But here's the brilliant part. For the first, I don't know how many minutes, it was a big chunk of time, all the president did was say things that people who were his supporters already believed to be true. And he said them in the way that they believed them to be true. In other words he just went down the line of everything that a Republican Trump supporter believes is true and he said it in his own words. That's called pacing.

He said nothing that a Trump supporter would disagree with and he kept hitting it. Boom, boom, boom. He did not try to challenge the group. He did not try to introduce a new idea. It was the wrong place. He wanted to pace them. He wanted to say what they were thinking as they were thinking it. And there was a point there where he actually, I forget the exact words, but he actually said something like you're thinking this or I know what you're thinking. Which is a persuasion technique.

So he was trying to create the understanding that what he was saying is what they were thinking. That's pacing. What you're saying is what they're thinking but you say it in a clever way, a little bit better way than they're thinking it.

Once he's got them on their side he asks them to do something. Asking your crowd to do something is a very, very, very effective thing to do. I'm hitting this because if you only learn one thing from this Periscope it would be the best thing you ever learned. Let me say it again. If you can make your crowd do something, do something beyond just clapping and showing up, if you can make them do something you can own them.

So he paces them first. Hey, the things coming out of my mouth are just the things you're thinking. Then he has them on his side, gets them excited, gets their energy up. And then he asks them to do something which is the vote, which is these things he liked.

If you want to do that on a small scale with your own audiences, one of the ways that I did it back in my corporate days was I would hand out Tic Tacs before I talked about a boring topic. And I would tell people, here's some Tic Tacs, pass them around, everybody take a Tic Tac because it'll keep you from yawning. And it does. If your audience has a Tic Tac in their mouth they won't yawn. People who have a Tic Tac in their mouth don't yawn. This is true.

So I would make them take a Tic Tac and pass it around. Now what I'm doing is making them do something. I'm making them do something for me. And that's part of controlling the crowd. If you can make them do something small you get them on their side. So you want them to do things, very important, physically do things with their body.

All right so it was a masterful time. You could imagine I felt bad for her. Can you imagine what the Democrats are watching that thing? Can you imagine you're one of the Democrat challengers? If you watch that Trump rally, huge one, you just want to quit. It was so strong. I mean you can dislike this president and still say all right, you know even though I don't like this president that rally was amazing because it was. It was just amazing.

I'm so happy to be alive during this time to actually see this. Because you could imagine that describing what this is like to some future generation isn't going to work because they wouldn't, you have to experience it.

So I was also thinking, can you imagine how good he is at this right now? Forget about politics. He's just good at this rally stuff and speeches. Imagine how good he will be in his second term in the fourth year. Think about it. Second term Trump, fourth year of his second term. Nothing to lose, top of his game, experienced, relaxed, best there's ever been. Imagine last year of Trump rally. Imagine the size of the crowds because people will know in his final year, people will know that they'll never see this again. Think about that.

In his last year of office, presuming that he gets a second term, everybody who ever thought of going to one is gonna say this will never happen again. We have to go see this once in our life. The crowds are going to be, he might have a crowd of a million. He might be the first president, I'll make the prediction. Here's a prediction. Assuming that Trump gets reelected, which I think is true, in his fourth year of the second term, his last year, I predict he'll have at least one event, live event, that will attract 1 million voters. 1 million. That's my prediction.

I think he got over a hundred thousand at this last one but 1 million. It'll be the first time. Now obviously a million people can't watch a live event so they would be watching screens. They would just be sort of in the general area. But I think he's going to get a million people on the street just to respect.

So that's, somebody says they'll hold me to that. Please do. Oh July 4th. Yeah it might be the 4th of July. You're right. In his final year.