el of energy. So I got that right.

All right so number one I caught the energy and the relevance correctly. Next I did a list. Lists tend to be a little bit more viral because they're really easy to consume. People don't like paragraphs. And then they can also pick out one of the elements and say oh I like that one and I'll use this. If you can give people something they can use themselves it becomes a little tool they can use themselves for their own arguments. Then it's viral because they want to spread their own arguments.

So here I've given five different I think compelling reasons. So people could pick any one of the five and say I like that one so I'm going to retweet this.

Next I did not put any curse words in this. Do you see how often I put curse words in tweets? A curse word, even a little bit of naughtiness, will remove 75 percent of the energy from a tweet. About 75. In other words it's really hard to make a viral tweet with a curse word in it unless the public is also so mad that they will tweet a curse word. It's very unusual. So you have to look for like really special cases.

Now it might sound like I'm contradicting myself because I'm teaching you how to be viral and also saying that I often tweet things that couldn't be viral. Right if I put the F word in a tweet it's not going anywhere unless it's a real special case. Why do I do it? Why do I put the F word in tweets when I know it will suppress the tweet? And the reason is because it's how I really feel sometimes. I tweet for a fact and sometimes I tweet because that's just what I feel. And Twitter is also a place you can say how you feel. So if I say how I feel I don't necessarily need you to retweet it. Like that's not the game. Sometimes I just need to get it off my chest. So I'll put the F word there because that's how I feel. I'd rather be genuine and you know give up a few retweets in those cases.

All right what else makes this so viral? It's gonna be probably 400 retweets before I'm done talking about it. One is