will have a role later on in the book. And then you look at the real world and you see all this stuff that really doesn't mean anything and suddenly your confirmation bias just kicks in. So yeah this means something. Oh yeah I'm picking up the hints. Oh a lot of people don't see this but I'm seeing that gun over the fireplace of the first chapter.

It's an interesting theory and it's based on the fact that whatever you're doing often is the way you wire your brain. If you have a brain that's looking for your victimhood, what do you do to your brain? Hey today I think I'll go out and look for some victimhood of myself. And then tomorrow I'm going to go out and look for some victimhood. And hey there's some other people talking. What's their victimhood? You can talk yourself into that being your operating system. Meaning your go-to reflexive way of thinking even without trying. It's completely accidental.

So we've got an entire education system that doesn't understand some of the most basic things about how the human mind works and how to program. Not even the basics. I wonder if there are anybody else who doesn't understand the basics of how brains work. Huh. I wonder if I might mention something later on in my presentation. Foreshadowing. Foreshadowing.

Well Arizona had some elections with the primaries I guess yesterday. Blake Masters looks like he's going to be the candidate on the Republican side for Senate. He is a Trump-endorsed guy. The last I checked Carrie Lake was ahead but it's getting close, right? Isn't it pretty close now?

Oh the spelling for Joshua's last name is L-I-S-E-C. Pretty sure if you Google that you'll get his Twitter account. So Joshua Lisec. I hope I'm pronouncing it right. He never told me I wasn't so I'll just go with that.

All right so it does look like Trump is still the kingmaker. Am I correctly reading the news from last night? Am I correctly reading that Trump-endorsed candidates had a good day? Are we all agreeing with that or is that something that the left is not agreeing with yet? I think that looks to be the narrative that everybody's sort of settling on right now. That's interesting, isn't it? This disgraced politician Trump. He's somehow the most important character. And yet he's been out of office and should be disgraced by now, shouldn't he?

I hear people saying Carrie Lake won but I checked the Fox page just before I got on and it looked like it was narrowing so I don't know.

So let's talk about the January 6 hearings backfiring. I tweeted this and I'm going to give you a lesson on how to make a viral tweet. So I'm going to talk about my tweet and then I'm going to tell you that as I created it I said oh here's a viral tweet. Let me check on it. Let me check to see if it actually went viral. I'll bet it did. Are you checking on it yourself? All right let's see how many. This is only about there a little bit and it's already got over 300 retweets. Generally 300 retweets this quickly would suggest is heading to over a thousand which would be viral in my world. A thousand retweets would be, I would consider that a viral tweet. Viral you know not within the world so much as within maybe my universe.

All right. Here's first of all we'll talk about the content of the tweet but then secondly I'll talk about what made it viral. Okay so here's five things no Democrat wanted yet the January 6 hearings delivered. So it's what they didn't want but they got.

Number one, it kept Trump the most relevant figure in politics. Is that what they wanted? Don't feed the energy monster. If there's one thing you have to get right here let me give you a visual for this. Imagine there's a monster from space that's behind a cage and there's a big sign on it that says energy monster. And then below that it says do not feed energy to the energy monster. It's the only thing you can't do no matter what you do. Don't give it energy. And so they gave it energy. How'd that work out? Exactly the way you'd imagine it worked out. Exactly the way you think it would. He became the most important person in politics when he should have been heading in the other direction.

If they had completely shut him out and ignored the entire January 6 thing completely he might have been less important. But instead they made us think, this is number two in my tweet, number two made us think about election rigging until it seemed true.

If there's one thing I can teach you about persuasion it's this. Don't think about an elephant. Stop it. No stop thinking about the elephant because there's no elephants. There's no elephants. No there's no elephants. Stop it. Stop thinking about elephants. The most basic mistake in persuasion is to tell you to stop thinking about something because it's making you think about it, right? That's what they did. They made you think about election rigging until more people were convinced it was true. They actually talked people into Trump's point of view by just talking about election rigging over and over and over again. Even saying it wasn't true didn't help. Basic rule of persuasion.

Number three, by showing people who looked like Republicans being hunted and jailed and demonized for things that other Republicans, we now know Republicans generally believed, as did the people who were protesting, that they were trying to save the republic. And so the January 6 hearings made the people who believed they were trying to save the republic look like they were being rounded up and jailed. They made all Republicans feel hunted. Possibly the biggest mistake in politics of all time. You know history might record this as just the biggest gaffe. I don't know if you could ever top this one.

But fourth, because nothing is really coming of it and it looks like Congress looks more useless than usual. How would you like to be in charge of Congress and the thing that's getting the most attention for Congress is the thing that is the least useful? The hearings. It's the least useful thing they could be doing and also getting the most attention. Now lately some of the other bills have gotten attention that's much better for them.

All right number five, they debunked their own narrative basically. They cleared the way for Trump to return to power. And I don't know if that could have happened without them. In my opinion the zeitgeist will soon change on both the left and the right to realizing that the hearings guaranteed Trump's return to power. Because they didn't find anything that would damn him and put him in jail and so it cleared him.

How many Republicans thought to themselves you know I supported Trump but once they dig into this they're going to find some bad stuff and I'm going to hold back. And then they dug in and they didn't find any bad stuff. In fact the only thing they found is a Harvard study that says that the protesters believed they were there to help fix a problem not create one. They thought they were saving the republic. And now that's in evidence.

This could not have been better for Trump. Every part of this worked for Trump. Every part of it.

All right so it's already up to 350 retweets. You know as I'm reading it the retweets are climbing. 1,300 likes. All right so what made this viral? Yesterday I was asked on the live stream I think yesterday how to write a viral tweet. Here's how to do it.

Now there's not like a formula that if you follow the formula it's always viral. But if you don't use these elements you probably couldn't get there. And the elements are number one is it something everybody's thinking about and already has energy? So your viral tweet should start with energy that already exists. That's rule number one. It's very hard to make something that nobody's thinking about turn viral unless they were all sort of thinking about it but nobody said it yet. That's your best situation.

If everybody's thinking about it and everybody has emotion about it but nobody's really put in words yet, that's the perfect situation. If everybody's thinking about it but also everybody is already putting in words then you're just one more tweet the same as everybody else. So you need to stand out. So you need to be different. That's important. But you need to be different in a way that agrees with what people's energy and enthusiasm is already prepared for.

So certainly people are looking at January 6. This is on people's minds so it had a high lev