Coffee With Scott Adams — Knowledge Archive August 22, 2026
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guest a little bit after he signs on. But first, before I do that, before we get to my special guest, I would like you to enjoy with me the simultaneous sip. It doesn't take much to do it. It doesn't take much. All you need is a cup or mug or glass, lifter, stein, chalice, tankard, thermos, flask, canteen, grail, goblet, a vessel of any kind. Fill it with your favorite liquid. I like coffee. And j…

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fighter, who's going to be talking to us about none of that but something more interesting: an alternative to YouTube.

Now you might wonder why I would want to talk about an alternative to YouTube, but you may have seen my tweets that Senator Ted Cruz actually retweeted this morning or last night in which I talked about how YouTube is suppressing my views and monetization. I thought it was time to talk about some alternatives. And so, Ben, are you there?

Yeah, I'm here. Can you hear me?

I can hear you fine. So Ben, you are part of a startup. Can you tell me about that?

Well, you know what, I'm not technically part of the startup, right? I don't have ownership in the company. It's my friend who founded a company called Fullscreen in 2007. It's gotten really big. He branched off and started something called Rockfin. But really what I think we need to talk about, actually, I think that Ted Cruz commented on this issue because all these things become politicized. And I think it doesn't need to be politicized. The fact of the matter is there's a distinct power imbalance between content aggregators such as YouTube and content creators such as yourself.

Oh yes. You know, I would go further and say that I would like to correct Ted Cruz on one fact, which is I believe the YouTube demonetization is not limited to the conservatives on the right because I did hear from David Pakman, who had exactly the same situation, and he's as left as you can get. So it definitely wasn't a left and right thing. It was more like a lower level people talking about politics versus the CNNs and the MSNBCs. I think it was that.

Yeah, yeah. I'm not smart enough to know whether YouTube is censoring conservatives more than liberals or anything to that matter. But you know, since Martin started his company called Rockfin, that's R O C K F I N for you guys wondering, him and I are really good friends, had a lot of conversations, and he's got me to see the greater light. And a lot of people talk about this and there are a few alternatives out there trying to do something about it. But the power imbalance between these large media networks and their content creators is such that, Scott, I mean someone as big as you and you're kind of a big time guy, you're literally witnessing them taking your money away and there's not anything you can do about it. You can't say anything to them. You can't say no, give me more monetization. And that in itself is what the biggest problem is.

So what does Rockfin do? And is it up and running?

Yes, it's been up and running I believe since April. I think six months since it got up and running. So I'm gonna try to explain it really simply. But you know it tries to accurately reward the content creators because the content that you provide to the network is not just valuable today but infinitely valuable into the future. So for example the first thousand people on YouTube which got YouTube started they think...

Looks like we lost our connection. So I think he'll probably get back on. Let me fill in a couple of details that he probably would have gotten to.

So you probably know that there are alternatives such as BitChute. And one of the big issues with an alternative to YouTube is if you create an alternative to YouTube and the reason you're doing it is because a lot of people are getting banned on YouTube, you've got a problem. Because all you'll get is the people who were banned. And if all you get are the people who are banned, you wouldn't have much of a platform.

Ben, I'm coming back. I got you.

If all you got were the people who were banned you wouldn't have much of a platform. Ben, back. Let me refocus you here. So Rockfin.com is an alternative to YouTube. I'm babbling over here and I have no idea what happened.

Yeah, we just had a technical glitch anyway. Rockfin.com is up and running. It's an alternative to YouTube, TikTok. The question everybody's asking is what's the difference between that and BitChute? Okay, so I can't speak to BitChute 'cause I don't know what it is. Here's what Rockfin does. Matt, it's so unique that Martin, who's the creator, he's getting a bite. He's applying for a bunch of patents I believe.

Ben, let me help focus you. My audience has a very short attention span. All right, let's look. So tell me in conceptual terms. Tell me, and I mean I'm a user, I get on this system. Why is my experience as a user better in concrete terms?

So as a content creator, user experience is better because on an everyday basis you get paid in a token which at that time you can exchange immediately for a US dollar of course. Or if you decide to hold the token...

Did I lose you again? We got cut off again.

Okay, so where he was going on this is that there's a crypto token component to Rockfin. So apparently you get an option because you get the token first. You can cash it in immediately and get cash or you can hold it. And if Rockfin is more successful and if you're more successful, I believe that makes your token worth more. So you'd have more of an upside. You'd be getting these tokens and you could sell them right away or you could ride it on the upside. So I think that's the basic idea.

Now as you heard, Ben is not a founder of this startup. He's just got an interest in it. It's a psychological interest as a friend. But I wanted you to know about it. And if I can't get him back, I'll take one more try. Oh, let's see if we can get him back and wrap up here.

All right, Ben, we only have another minute or two. How do I keep from getting cut off on this? This is crazy. It just keeps cutting me off.

Yeah, I don't know if it's really the Periscope app or we're just getting

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a glitch in our communications. Yeah, but anyway. Other networks then, things like Substack and Patreon, and they're applying some old principles obviously without a token. But in that case it's one individual. And so they call it the Rockfin subscription consortium. So essentially you're not by yourself and you pair up with a whole bunch of other people which makes it infinitely more valuable wh…

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