ar break down anywhere near Oakland. Our cities are frankly too dangerous.

A number of people asked me, my book will be — I hope if everything goes right on Thursday this coming week — my book will be available for sale. My new book called "Reframe Your Brain," which will be the biggest thing that ever happened in the United States, even if you don't realize it. It will be. Anyway, you might not know it, but it will be the most important book ever published, excluding religious documents.

But people ask me, hey Scott, are you going to do a book tour? You know, where authors go and they go into population centers and they sign books for people. Not a freaking chance. Do you know what it would take to get me to go to a city in 2023? Do you think I would actually go to San Francisco? How about Berkeley? Do you think I would go to Berkeley? Do you think I would visit Oakland and sign some books? How about Washington, D.C., New York City, Los Angeles? Because those are the places you go, right? You always do Los Angeles, New York, maybe Washington, D.C. Those are the book tour places. Not a chance. I'm not going. I wouldn't go near any of those places. Number one, as a canceled person, it just wouldn't be safe.

I would make one exception, though. I would make one exception. It's unlikely that this would happen, but if I ever got invited to be on The Breakfast Club — this is Chicago, right, Chicago — I would do that. I would actually get on the plane and go to Chicago to talk to those guys, because I think they're kind of cool and it would be exactly the right kind of tension for entertainment. But I would take a risk of dying to go into Chicago to do that, because I think it'd be worth doing.

All right. So no city tours. I do plan to do some podcasts, but we'll see how that goes.

Well, ESG continues to decline. There's a report for Bloomberg. The ESG has been removed from some parts of the McDonald's website. Now, I don't know if that was intentional or maybe they were just revamping the website or something, so there could be an explanation. But I would say, would you agree that ESG is literally embarrassing? Who would agree with me with that characterization? That if you work for a company that's putting ESG on their website, that's embarrassing. Because I think we all understand what's going on at this point. You know, I don't know who doesn't know at this point that ESG is just ridiculous, destructive, ridiculous, destructive.

Now, you might not know that the other day I changed the world. You don't know yet, but you'll figure it out. And I did it with a reframe, by the way. The new book that comes out next week is a book of reframes. It teaches you how to do it and gives you a bunch of them to change your life in a variety of ways. But the reframe was that all success is based on imitation. All success is based on imitation.

We first look at what other successful people do, and you at least adopt those things. You know, okay, they work harder, they do this, they take some chances, they stay out of jail, they don't do drugs, or at least not so much that it stops them from working. And it's pretty obvious stuff. Everybody who has succeeded anywhere ever imitated other successful people. Now, most of the time the really successful ones added their own spin. You know, your Steve Jobs, your Elon Musk. At some point they're creating the rules that the rest of us follow, right? So at some point they're actually creating new techniques and rules. But mostly I think it's safe to say they were also aware of or students of what works and what doesn't. And the only way you know it works is you looked at other people doing it. Oh, you did that thing and it worked. I'll do that too.

The moment you accept — and by the way, there's no choice. You will accept it. It's easy to accept. The imitation creates success because we all see it. A reframe works very quickly. The moment you heard that, you agreed with it. Show me. Prove it. The moment I said to you that success requires imitation, what did you say? You said yes. 100 percent of you, 100 percent said yes right now.

When I said the next part of this, which is the critical part, if imitation creates success, how do you succeed if you're a Black person in America? Because you would be asked to imitate the people you've been told by ESG are your oppressors. Who among us would imitate our oppressors? I wouldn't. I would not do that. If you're Jewish and they said, you know, to be successful you should really dress up in Nazi regalia. Forget that. That doesn't make sense. But imagine a world where you were asked to do that. Oh, you know, it's just symbolic. No, no, no, no. Don't. Yes, I know about the Holocaust, but let's not think about that now. To be successful, everybody's wearing these Nazi uniforms, so you should play along too. You know, I know you're just being oversensitive about the past. Can you let that go? Can you let the past go? Just wear the Nazi uniforms like everybody else and you'll be successful too.

Imagine if that was the Jewish situation. The only way to do it was to dress like a Nazi. Would they do it? No. Well, you know, it's a big world, so there's always somebody who'll do anything. But if you were in that situation, you'd say, okay, show me any other way I can survive that I don't have to wear that uniform. I would do anything but put that on.

Now, that's a little more dramatic. Maybe. Maybe not much more than the Black American situation. You've been taught since you were born, you know, there was slavery. You were oppressed by a certain class, followed by, you know, how many decades of severe discrimination at the hands of who? People who look like me, right? People who dress like me, look like me, talk like me. Then you get your CRTs and you get your DEI and you get your ESG. And there's an entire industry that's evolved to reinforce that there's an oppressor class, albeit mostly the past but still in the present, and there's a victim class. Whoever was taught that they were a victim and then asked to dress and act like the people who were their oppressors — has that ever worked in any society ever? Of course not. Of course not. It couldn't possibly work. And every one of us knows it, and every one of us can see it.

So here's the part I'm adding today. Let's say you buy into my framing, and I know you do. Every one of you agreed, by the way. I'm watching the comments. Not a single disagreement. Just think about that. Not a single disagreement. Not a single person. You all see it. It's obvious.

Here's the second part that you might disagree with. The why of it. You know, the why Black America is not doing the things that successful people do. And again, this is on average, right? There are plenty of successful Black people. I don't have to go through the whole speech about whenever I talk about a group of people, I'm never talking about all of them. Never. It's never about all of them. People are too different. You don't need to tell me, because I'm telling you that any mention of a group does not require that you believe all of them are alike, right? So we're at least adult enough not to fall into that trap.

All right. But generally speaking, there's some generalities. So the number one thing that I'd like to add is that if two groups act differently, it is not your problem if they get different results, and you should not be the one to solve it. The only ones who can solve it — and I don't know what the solution is, and I think it would be arrogant and inappropriate if I were the one who said, you know, you Black people should do this thing differently. I feel like that's just a mistake. Because remember, I'm part of the alleged oppressor class. The last thing anybody wants to hear is advice from the oppressors.

So I'm going to take that as the smartest move. It's going to look like a lack of empathy. It's the opposite. This is the opposite of a lack of empathy. I'm going to show the greatest level of respect and empathy for my fellow citizens of the United States by saying you can solve this. You know exactly what the problem is. I honestly don't know the solution, and I don't even know what I'd try. I don't even know what I'd try first. I have no idea. But that's not for me to solve. I can tell you what it takes to succeed, but I can't tell you what's in your head or how you should change it or how you should think differently. That would be completely out of place. I wouldn't want to hear it from anybody else. Like if somebody were giving me that kind of advice, it wouldn't go down that well. I'd like to figure it out myself.

And I think that we should be willing to give Black America the respect of letting them work it out. And the longer you try to fix it for them, the worse it gets. The worse it gets. Now, I don't think this was always the case. I think when things were slavery and Jim Crow and all that stuff that you needed a big outside push. So in that case, yeah, white people should be fully involved trying to fix this horrible systemic situation.

But once you get to where we are now, where it's really about any individual who walks into a job can probably get that job if they do the right things. Did you hear the story about the highly educated Black guy? This just happened. He had an engineering degree, no drug problems, never been in jail, and he starved to death because he couldn't get a job. Did you hear that story? It was tragic. It was a Black man, highly educated, did everything right, and then he starved to death. He actually starved to death because he couldn't get a job in America.

Do you know why you haven't heard that story? Because it never happened, and it never will happen. That cannot happen in America. It just can't happen. There are no poor educated people who stayed out of jail. There aren't. No. Well educated to the point of being an engineer, let's say. You certainly — there are people with educations who are struggling for different reasons. But if you do the things that people do to succeed, it just works. There's not special rules for one class of people. Everybody who does the same rules of success, they get there.

Now, should I worry that one group has on average lesser performance than some other group? No. Stop caring about that. It was right to care about that when things were dire. Slavery — if you talk about slavery, absolutely you're talking about classes of people. That is the right frame to talk about what's happening. Oh, a whole class of people are slaves. The whole class of people are suffering Jim Crow. In those situations, yes, you should absolutely focus on the group because you've got to fix a group problem.

But we're way beyond that now. We're now in the age of the individual. If the individual does the right stuff, they'll do great. Do I care that one individual does worse than another? Hmm, not really, because it has to be that way. There's no way that will change. Do I care that the average of some group is not doing as well as the average of some group under the specific situation that they all have access to the same rules of success? In that case, I don't care. As long as the law is giving everybody a good shot, as long as everybody has some path to succeed — maybe not identical paths, but some path — you just have to let people work it out.

So I think now we have to push it back to the individual and say, look, honestly, I don't know why things aren't working out for you. I know what works, and I know what you're doing, and it's all the stuff that doesn't work. But you need to tell me why you're not doing it. It's not for me to tell you why you're not doing it, because as soon as I tell you why you're not doing it, it's just trouble. I should just show you what works. I should make every availability to you. If you'd like an introduction, yes. If you'd like some mentoring, yes. If you'd like some access that maybe you feel you're denied, yes. Just ask. If any individual wants individual help, yes, yes. If a group wants to increase their group average compared to another group average, no interest at all. Because I'm not a group, and you're not a group, right? I'm not a group. You're not a group. I have no interest in making some kind of weird average equal. But I'll help you. You individually? Sure. And if you bought my book, you would be on your way to success.

All right. Here's a question that I saw. Is the U.S. government behind the cartels? Jim Beckmeyer asked that on Twitter. Is the U.S. government behind the cartels? Now, behind the cartels could be defined in a number of ways. I would say that one way would be let's say the CIA is working with one of the cartels or something. Another way would be if members of our government were accepting bribes for the benefit of the cartels. Another way would be if they were just afraid of the cartels. Maybe no money, but they were just afraid of them. No, I don't know. I don't have any specific evidence of any of those things. I have no evidence that would suggest any of that.

But I did say this. I can't think of any other explanation for what we're observing. Can you? What would be another explanation for a complete unwillingness — not an inability, not an inability — an unwillingness of our government to stop this problem? Because would you agree that we're not dealing with an inability? Does everybody agree with that? There's nothing like an inability to stop it. You do know that Afghanistan is out of the poppy business because ISIS just decided, or another Taliba