int Norm. My point is that I'm owning it totally. Are you missing that point? Did some of this look like an apology or something? I'm totally owning it. I'm owning what I said. I can't own whatever impression somebody else put in your head. I don't have any ownership of your own mental faculties. I can't control that but I can own what I did totally. I totally own it.

Desert ferry chick says you all realize this is a way to promote his book right? Yes the canceled book. You are correct. You are correct it is a way to promote my book because that book is the solution. It's the solution to systemic racism. Now I didn't plan that at the front like nobody would get their book canceled with the hope that canceling it makes us all better. That wouldn't be a good economic strategy for anyone. It could work. I mean if I had to guess today I feel like it might be the biggest selling book of all time. Now you haven't seen it so that sounds crazy to you but I wrote it and I know generally how this content will be accepted. It might be the biggest book not having religious scriptures and stuff. It might be the biggest book of all time because that's how powerful it is. So reframes are super powerful and reframes written by hypnotists are going to be even more powerful because I have the test as well.

So here's something that I tell people all the time if they're trying to understand me. I never do anything for one reason. I never do anything for one reason. I'm sure there's some exceptions. I shouldn't make that an absolute but generally speaking in the business realm or the social realm I do things for more than one reason. It turns out that after you get canceled having a book to sell is probably a pretty good deal. And as it turns out that book was exactly on point with everything that I'm talking about. And what makes it on point is it teaches reframes for individuals. So once you get individuals — if you train individuals of any type just individuals — if you train American individuals how to be more effective systemic racism will still be there and be almost unimportant.

So if you can't remove all the stains embedded in our culture of systemic racism which is nearly impossible it's such a big job what you can do as a better strategy is teach people how to be invulnerable to it. Now not by not caring but by being so successful. Success solves everything. Do you remember O.J. famously said he's not black he's O.J. Because when you're so successful that you're O.J. systemic racism probably doesn't have anything to do with anything in your life. Now we're not all as successful as O.J. or as unsuccessful as it turned out. Well I guess he was successful in his own way in an evil way but success fixes everything. Again I'm exaggerating. That's hyperbole. You should be used to my hyperbole by now. Anytime I speak in absolutes your little program should say well he doesn't mean everybody because I almost never do. Almost never mean everybody even when I say the group.

So my experience in life coming from a not rich place is that having the right strategy seems to have made all the difference to me. It seems to have made all the difference. I remember I lost two jobs to direct racism. Direct racism where they told me you won't be promoted because you're white and you're male. So my tools of success for building a talent stack that's one of the things I teach and using having good systems versus goals. And then here's a big one that I think matters maybe to Black America and maybe low-income people in general. You've heard the saying you're the average of the five people you spend the most time with. Have you heard that? Now I know Tim Ferriss says it but it came from somebody before that I forget who it was. And there's a lot of truth to that. If you live in a poor neighborhood your five closest friends are probably not doing so well because poverty is associated with other bad behaviors with other behaviors let's say and that's a problem. That's the problem.

So I don't know exactly how Black America solves that problem because I didn't have that problem but that's a pretty big problem. And I think that's where White America just needs to butt out like at that level. I think Black America just has to figure that out. I don't know what do you do about that? If I were the mother let's say I were a single black mother and I had a kid who I didn't want to get pulled into crime or bad behaviors and stuff the first thing I do is find parents who also had kids who had that same desire and then I would form a play group pod so that my son or daughter only spent time with kids who also wanted to make it out and they wanted to figure out all right what do I have to do to get out of this place? If you put them toge