e would be tall and good-looking and have great hair. Yeah, you. Those things shouldn't matter, right? It shouldn't matter that you're tall and good-looking, you have great hair. But it does. It does. Sorry, it does. Probably one of the best communicators that I've ever seen as a politician. He's got that.

So now combine just those two things. If that's all you had, if all you had was the look and you were one of the best communicators anybody had ever seen, you'd probably get elected to stuff, right? But on top of that he already demonstrated by writing several best-selling books a deep knowledge of everything from climate change and energy and nuclear power, homelessness, addiction—literally exactly the issues that the state is dealing with. Nobody's ever put together a talent stack like that.

So if you ever saw a—if anybody writes stories—if this ever happens, if the media ever says what does a perfect politician look like, if you're going to build one, the only thing he doesn't have is an ethnic signature that California might want. You know, he doesn't have the ethnicity or the gender or whatever it takes. Do you think that will be held against him? Probably. Probably. But here's the thing. He's not a Republican. I think it would definitely be held against him if he were a Republican. But remember Gavin Newsom is the most popular candidate in the state, which doesn't seem to make sense, does it? But the reason Gavin Newsom could be a good-looking white guy with good hair and still be popular in California is because he's so pro the things that people want. And Shellenberger has like a better version of that. He is pro what the people want with a demonstrated base of understanding that says he knows how to get it. That's even stronger if he can sell that. And he's probably one of the few people who could because he has those skills.

So if you see a major—here would be the turning point—if you saw a major media piece, let's say Wall Street Journal, New York Times, describing how he's running the process and also maybe some of his policies for those specific things, if you see that it means that the major media is now paying attention. And the way it works is you need at least one major publication to say something is the right frame or is the right story, and then all the others just fall in line. The stories don't make themselves. The stories are made by the big publications and then everybody else says well that's the story. Because there are a million things you could talk about, but the big publications tell you what you will talk about because everybody falls in line, right?

So there's the canary in the coal mine for you. If you see one—if you see something like New York Times, like a real profile that's positive, and or Wall Street Journal or Washington Post, I guess. So if you see any of those three, maybe some of the other media doing a major piece and they talk about how he's doing it instead of a hit piece which you'd normally see or a love letter—I mean if they just don't, if they're just objective about it—then I think he's gonna be... you know, I'm not sure how many of you would have guessed that Arnold Schwarzenegger would be governor of California or Ronald Reagan. You know, we do like entertainers, but we also are willing—we in California are willing to look at anything that looks like a good deal in the end.

You know, I'm not—as much as I and other people say oh it's about your ethnicity because everybody's woke in California or it's about your gender or whatever, even though it largely is, all of that goes away if the candidate is good enough. It just all melts away because that's what Gavin Newsom did. I mean all of that stuff didn't matter to him because he was a good enough candidate. That's all he needed. Schwarzenegger too. Schwarzenegger was a good enough candidate that he just evaporated those other concerns.

So if all newspapers support them we'll all fall in line? No, that's the so tell for cognitive—it's been a while since I mentioned this, so some of you are new. When you see somebody mischaracterize